Brad Towers

Led global GTM solutions architecture for Web3, enabling seamless cross-chain interoperability and high-quality off-chain data delivery.

Established a globally aligned team strategy, enhancing decentralized ecosystems and cross-border interoperability for Web3 solutions.

Drove development of infrastructure connecting decentralized systems with real-world data, fostering innovation across international markets.

Pioneered new possibilities with off-chain compute, driving innovation in decentralized applications and protocols.

Directed a global team of Solutions Architects across multiple time zones, implementing standardized processes that reduced Technical Win time by 30%.

Streamlined Pre-Sales to Post-Sales handovers, improving alignment and achieving a 15% improvement in CSAT scores.

Deployed Vivun Hero platform, tracking 3,000+ SA activities annually, improving Win Rates by over 10% and reducing technical engagement time-to-value by 30%.

Played a key role in achieving a Net Promoter Score (NPS) of 80, positioning BlueCat as a leader in customer satisfaction.

Scaled personalized product demonstrations using Consensus, increasing team productivity by 15-20%.

Overhauled lab enablement processes using Tech Accelerator and SkyTap platforms, reducing time-to-value by 80% and enhancing team readiness.

Enrolled Global SA team in Demo2Win training, standardizing demonstration techniques and elevating customer engagement effectiveness.

Rebuilt and led the UK&I Sales Engineer team, achieving 86% YoY team quota attainment and 124% personal quota attainment for FY2018.

Designed and implemented a channel partner alignment program, enabling regional partners to effectively deliver tailored value propositions.

Implemented Vivun Hero platform, optimizing Sales Engineering activities to achieve a 7% improvement in Win Rates and a 25% reduction in time to secure Technical Wins.

Enrolled the Northern Europe SA team in Demo2Win training, enhancing customer-facing engagements and value proposition clarity.

Streamlined Pre-Sales to Post-Sales handovers, enhancing Professional Services readiness and reducing Technical Support escalation rates by 25%.

Established PoC tracking mechanisms, measuring success rates and optimizing outcomes to provide actionable insights to Sales Leadership and improve deal velocity.

Promoted to lead the EMEA Pre-Sales team, restructuring and aligning the North East Sales Engineering team to drive collaboration and improve win rates by 20%.

Integrated teams from three acquired companies (TippingPoint, Fortify, ArcSight) under a unified process for demonstrations, presentations, and PoCs.

Trained the entire EMEA team in the Demo2Win program, driving consistency and impact in customer presentations across the region.

Introduced measurable PoC success tracking via Salesforce, enabling insights into effectiveness and increasing close rates for PoC-driven opportunities.

Launched a competitive intelligence initiative, equipping Solutions Architects with advanced competitor product knowledge to strengthen technical positioning.

Managed PreSales teams for the Eastern U.S., growing team size by 50% and promoting internal talent to leadership roles.

Completed the IBM Leadership Training Program, enhancing skills in team management, strategic planning, and cross-functional collaboration.

Developed a PoC request process, documenting success criteria and enabling better alignment with client goals.

Participated in forecast, pipeline, and QBR discussions, driving strategic insights for Sales Leadership.

Achieved 104% quota attainment in the second year, contributing to year-over-year growth.